Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.
Brands that choose the wrong influencer platform waste an average of 37% of their marketing budget. With TikTok, Instagram, YouTube, LinkedIn, and dozens of emerging platforms all competing for your media spend, the decision of where to invest isn’t just a channel preference: it’s a make-or-break budget call. Yet most brands make platform decisions based […]
73% of brand-creator partnerships fail to meet expectations. Learn the 3 most expensive mistakes brands make when working with video creators and discover proven strategies to build successful campaigns that actually drive ROI.
Influencer Marketing for Fashion Brands: ROI, Funnels & Execution Best Practices Fashion is one of the highest-spending industries in influencer marketing, and yet most fashion brands still can’t clearly report what that investment actually returns. They feel the impact. They see the engagement. But when leadership asks “what did we get for that?” the honest […]
Influencer Marketing for Gaming Brands: ROI Funnels, Measurement & Execution Best Practices Gamers don’t watch your pre-roll ads: they skip them, block them, or simply don’t see them. Ad-block adoption among gaming audiences is among the highest of any demographic, and interruption advertising has almost no credibility in these communities. That’s why influencer marketing for […]
Influencer Marketing for SaaS & Technology Brands: ROI, Funnels, and Execution Best Practices Influencer marketing for SaaS and technology brands isn’t the same game as consumer product marketing, and treating it like it is will cost you budget, credibility, and pipeline. B2B SaaS buyers are skeptical, technically literate, and often part of multi-stakeholder buying committees. […]
The Complete Guide to Influencer Marketing ROI for Ecommerce Brands: Measurement, Funnels & Execution Best Practices Ecommerce brands are investing billions in influencer marketing, yet many struggle to prove its real impact on revenue. While traditional advertising offers clear metrics and attribution models, influencer campaigns often feel like a black box, you know creators are […]
How to Measure Influencer Marketing ROI for Real Estate Brands: Complete Guide to Funnels, Metrics & Best Practices Real estate brands face a unique challenge: how do you prove marketing ROI when sales cycles stretch 6-12 months and million-dollar transactions happen offline? The answer lies in building a comprehensive measurement framework that tracks influencer impact […]
The Complete Guide to Influencer Marketing ROI for Finance and Fintech Brands: Measurement, Funnels, and Execution Best Practices Financial services marketing has evolved dramatically. Traditional advertising struggles to break through consumer skepticism, especially among digitally-native audiences who research financial products through social media before making decisions. Influencer marketing delivers what traditional finance advertising cannot: authentic […]
The Complete Guide to Food & Beverage Influencer Marketing ROI: Measurement Funnels and Execution Best Practices Influencer marketing has transformed how food and beverage brands connect with today’s consumers. But here’s the challenge: while 67% of marketing teams increased their influencer budgets in 2025, many still struggle to prove actual return on investment. Without clear […]
